PTENRUTry it free
FeaturesPostback tracking (S2S)

Postback tracking that doesn't depend on cookies

Advertisers report each conversion server to server with the click ID, and Rastro forwards it to each affiliate's tracker or ad platform. No cookies, no ad blockers in the way.

What you get

01

One URL per advertiser

Each advertiser gets their own postback URL with a secret token, plus statuses, goals, amounts and the player's country.

02

Refunds handled

An advertiser can change a conversion to rejected or reversed later; the affiliate's balance adjusts automatically.

03

Postbacks to affiliates

Global, per offer or per goal; GET, POST with JSON or an HTML pixel, triggered by the statuses each affiliate chooses.

04

Templates for trackers

Ready-made postbacks for Keitaro, Binom, Voluum and RedTrack: only the tracker's address needs replacing.

05

Retries and logs

Failed deliveries are retried up to 5 times over 15 hours, and every call is logged with its HTTP response.

06

Safe by design

Wrong tokens are rejected and repeated guessing is blocked; affiliate postbacks can't reach internal networks.

How it works

  1. 01

    Pass the click ID

    Add {click_id} to the offer's destination URL so the advertiser receives it.

  2. 02

    Advertiser calls the postback

    On each conversion, the advertiser's server calls Rastro with the click ID and the status.

  3. 03

    Rastro credits the affiliate

    The conversion is checked for duplicates and fraud and added to the affiliate's balance.

  4. 04

    Affiliates are notified

    Their own postbacks fire, so their tracker or ad platform sees the conversion too.

What is a postback URL?

A URL the advertiser's server calls when a conversion happens, carrying the click ID. It's the most reliable way to track conversions because nothing runs in the visitor's browser.

What's the difference between postback and pixel tracking?

A pixel runs in the browser on the thank-you page and can be blocked; a postback is server to server. Rastro supports both, plus a REST API.

Can affiliates receive conversions in Keitaro or Binom?

Yes. Affiliates choose a template for Keitaro, Binom, Voluum or RedTrack and pass their tracker's click ID in sub1.

Related features

Try it with your network, 14 days free