White label affiliate software: your brand, your domain, no coding
What white label affiliate software is, what should carry your brand (domain, logo, emails, tracking links) and when it is worth paying for.
Updated on 10 Nov 2026
White label affiliate software is a ready-made platform that your affiliates and advertisers see under your brand, as if it were yours. You run the business; the vendor handles tracking, security and updates.
What should carry your brand
- The panel address:
partners.yourbrand.cominstead of the vendor's address. - Tracking links: your own domain in the links, which is what affiliates see and share most.
- Logo, colours and name in the panel and on the sign-up page.
- Emails: the sender name and the text under your brand.
If only the logo changes and links still use the vendor's domain, that's half white label.
When it's worth it
- You are a network or an agency and the platform is part of what you sell.
- You want affiliates to trust your brand, not a third party's.
- You don't want to maintain servers, anti-fraud and security updates.
If you run a small programme for your own shop, the vendor's address is enough to start.
What to check before signing
- Is a custom domain included in the plan or an extra?
- Do they handle the HTTPS certificate for your domain?
- Can you leave with your data (export, API)?
- Do old links keep working if you change domain?
In RastroAff
White label is part of the Growth (€99 a month) and Scale plans: your own domain for the panel and for tracking, with automatic HTTPS, logo, colours and sender name in emails. See custom domain and brand. If you manage several brands, you can run several networks with one login.