See the recurring revenue every affiliate brings
For SaaS and subscription businesses, the first sale is only the beginning. Rastro follows each referred customer's payments over time and shows MRR, churn and lifetime value per affiliate.
For SaaS and subscription businesses, the first sale is only the beginning. Rastro follows each referred customer's payments over time and shows MRR, churn and lifetime value per affiliate.
Monthly recurring revenue, active customers and new MRR for each affiliate, month by month.
Churned MRR and churn rate per affiliate show who brings customers that stay, and who doesn't.
Average LTV per affiliate: what each referred customer has paid so far.
Renewals arrive with the customer ID alone, months later, and go to the affiliate of the first conversion.
A yearly payment counts as 1/12 of its value in each month it covers, so MRR doesn't spike.
Each invoice is counted once, even if the billing system sends the same event twice.
On the first payment, the advertiser sends the click_id and the customer_id from their billing system.
Each renewal is a postback with the customer_id and the invoice ID; no click_id needed.
Add interval=year (or quarter) so the payment is spread across the months it covers.
Reports → Recurring revenue shows MRR, churn and LTV per affiliate for the last 12 months.
Send every subscription payment to Rastro as a conversion with the customer's ID. The first one carries the click_id; renewals only need the customer_id, and are attributed to the same affiliate.
Each customer belongs to the affiliate of their first conversion. MRR is the sum of the monthly value of their active payments; annual payments count as 1/12 per month.
Reverse or reject the conversion: it leaves the affiliate's balance and the recurring revenue report.
Calculate affiliate commissions automatically with payout rules, volume tiers and sub-affiliates, and pay approved balances with SEPA batch files.
Server-to-server postback tracking: advertisers report conversions with the click ID; affiliates get them in their trackers. No cookies, with retries and logs.
Track clicks, conversions and payouts for your affiliate network: offers, affiliates, advertisers, postbacks, anti-fraud and reports, under your own brand.