CPC (cost per click)

CPC is a payment model where the affiliate earns for each click sent to the offer, regardless of what the visitor does next.

CPC (cost per click) pays for each click the affiliate sends, whether or not the visitor converts. It's less common in affiliate networks because it's the model most exposed to fake traffic.

The fraud risk

With CPC, bots and click farms generate money directly. That's why CPC offers need strong click filtering: bot detection, datacenter and VPN traffic, repeated clicks from the same IP.

In Rastro

Choose CPC as the payout model. Every valid click counts; clicks flagged by the fraud checks can be reviewed, and you can block datacenter and VPN traffic before it counts.