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Creatives for affiliates: banners, HTML and texts with the link included

How to give affiliates banners, HTML code and texts for each offer, with each affiliate's tracking link filled in automatically.

Updated on 6 Nov 2026

Creatives save affiliates work and make sure the brand appears the way it should. They are added on each offer's page, under Creatives.

Three types

  • Image: PNG, JPEG, GIF or WebP, up to 1 MB, with its dimensions (e.g. 300×250).
  • HTML: code to paste on a site, for example a banner with text.
  • Text: an ad, a social media post or an email.

In HTML and text, write {link} where the link should go. Each affiliate sees and copies the creative with their own tracking link already in it. Images are downloaded and the affiliate links them to their own link.

What the affiliate sees

In the portal, under Creatives, affiliates see the creatives of the offers they have access to, ready to download or copy. For ready-made links in several formats, see also the link kit.

Good practice

  • Say in the offer description which creatives are allowed and which are not.
  • Provide the usual sizes: 300×250, 728×90, 160×600 and 320×50 for mobile.
  • Remove old creatives when the brand's campaign changes.