Landing page A/B testing: split clicks and see which one converts best

An offer can have several landing pages. With an A/B test, affiliate clicks are split between them and you see which one converts best, without asking anyone to change their link.

Turn the test on

1. Open the offer in Campaigns and go to the Landing pages tab.
2. Add the pages you want to compare. To include the offer's current page, add it as a landing too.
3. Give each page in the test a weight above 0 and click Save.

Weights set the split: with weights 1 and 1, each page gets about half the clicks; with 1 and 3, the second gets about three quarters. Weight 0 takes a page out of the test, but it stays available to anyone who chooses it.

Which clicks are included

Only clicks without a chosen landing go into the test:

• if the click carries ?lp=ID, that landing is used;
• if the affiliate picked a landing when creating the link, that one is used;
• if the link is an authorised deep link (?url=), the deep link is used;
• otherwise, the click rotates across the weighted landings.

Each click stores the landing it was sent to, including hand-picked ones. Smart links are part of the test too, because they end up on one of the offer's links.

Read the results

For each landing you see, over the last 30 days, the clicks, conversions, conversion rate (clicks that converted divided by clicks) and revenue. Pending and approved conversions count.

The best rate is only highlighted once every landing in the test has at least 100 clicks. With few clicks, differences are often chance: wait for more data before deciding.

End the test

Once you have a winner, set the others to weight 0. If only one landing keeps a weight, it gets every click without a chosen landing. To go back to the offer's URL, set every weight to 0.