Cap (affiliate offer cap)

A cap limits an offer's volume in a period: for example 100 conversions a day, or €5,000 of payout a month. Caps can apply to the whole offer or to each affiliate.

Why advertisers set caps

To control their budget, protect their sales team's capacity, or test a new affiliate with low volume before scaling.

What happens at the cap

Depending on the network, extra traffic is redirected to a fallback offer or the conversions are no longer paid. Good platforms warn the team before the cap is reached.

In Rastro

Caps per hour, day, week or month, per offer or per affiliate, with alerts when a cap is almost reached. See Caps and payout rules.