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MRR (monthly recurring revenue)

MRR is the subscription revenue a business can count on every month. In affiliate marketing, it shows how much recurring revenue each affiliate brings.

MRR (monthly recurring revenue) is the predictable revenue a subscription business earns every month. Annual plans count as 1/12 of their price per month.

In affiliate marketing

For SaaS programs, a referred customer is worth what they pay over time, not just their first payment. MRR per affiliate shows which partners bring revenue that keeps coming.

  • New MRR: from customers who started this month.
  • Churned MRR: from customers who stopped paying.

In Rastro

Send customer_id in each postback and Rastro shows MRR, churn and LTV per affiliate. See Recurring revenue.