EPC calculator: earnings per click and conversion rate
Enter the clicks you sent, the conversions you got and the payout per conversion. The calculator shows your EPC, conversion rate and earnings.
- Earnings
- €300.00
- Conversion rate
- 0.75%
- EPC
- €0.15
How it works
The formula
EPC = earnings ÷ clicks, where earnings = conversions × payout. 2 000 clicks with 15 conversions at 20 € give 300 € of earnings and an EPC of 0.15 €.
Why EPC beats payout
A 50 € offer that converts 0.2% earns 0.10 € per click; a 20 € offer that converts 1% earns 0.20 €. EPC is the fairest way to compare offers with different payouts.
EPC and traffic cost
If you buy traffic, compare EPC with your cost per click. When EPC is higher than CPC, the campaign is profitable.
Frequently asked questions
What is a good EPC?
There is no universal number: it depends on the vertical and the country. Compare EPC between offers you could send the same traffic to.
Is EPC the same as revenue per click?
For an affiliate, yes: it is what they earn per click. For a network, EPC can be measured on payout (affiliate side) or on revenue (advertiser side).
Why does the network's EPC differ from mine?
Network EPC averages all affiliates on the offer, often over the last days. Your EPC depends on your traffic.
Track these numbers automatically
RastroAff calculates EPC, conversion rate and earnings for every offer, affiliate and sub ID in real time.