Revenue share (revshare)

Revenue share (revshare) pays the affiliate a percentage of the revenue their referred customers generate, usually every month and for as long as those customers stay active.

It's the dominant model in iGaming, where the affiliate earns a share of each player's NGR (net gaming revenue), and common in SaaS and subscriptions.

Revshare, CPA or hybrid

• CPA: a fixed amount once, paid quickly. Less risk for the affiliate.
• Revshare: smaller amounts, but recurring. Rewards bringing high-value customers.
• Hybrid: a smaller CPA plus a smaller revshare.

Negative carryover

When a month's revenue is negative (for example, players win more than they lose), some deals carry the negative amount into the following months. Others reset it to zero each month.

In Rastro

Revshare, CPA and hybrid deals per offer and affiliate, calculated monthly from the brands' reports. See Player value and revshare.